--At the early morning of the 15th Beijing time, the quadrennial European Cup arrived as scheduled. This is a "gluttonous feast" for fans all over the world.

 The much-anticipated opening match of the 2024 European Cup will officially kick off at 3 a.m. on June 15th, Beijing time, with host Germany facing Scotland. The opening match will be the third encounter between the two teams in an international competition, with Germany winning the first two times. Germany has an absolute advantage against Scotland, having lost only one of the last 13 encounters. That was 30 years ago in 1994, when Scotland beat Germany 1-0 with Hutchinson's goal.

 The 2024 European Cup is about to start. This year is the first European Cup to be held in full configuration after the epidemic. The full opening of the stadium to spectators will further boost the economy around the tournament. Statistics show that based on the situation in previous years, the economic benefits of this European Cup are expected to reach 21.8 billion US dollars. As the event approaches, related business opportunities are being released at an accelerated pace.

The 2024 European Football Championship is about to start. The prize money for this European Cup is 331 million euros, and the cumulative number of live and TV viewers is expected to reach 5 billion.

 The rising enthusiasm of fans has injected new vitality into the consumer market this summer. The sales of various football team supplies, fan goods and viewing supplies have achieved rapid growth, and travel to Europe has also entered the peak season ahead of schedule.

Driven by the European Cup, travel to Europe has also entered the peak season ahead of schedule. On May 21, the reporter learned from many domestic travel agencies that the number of inquiries for European Cup viewing tour products in the market has risen rapidly, and some air tickets, hotels, ground transportation, etc. are experiencing resource shortages. The overall ground handling fees in Germany have increased by 30%-40%, and some products have entered the peak season price one month in advance.

LEFA here sincerely wishes everyone to be able to show their style and quality in the competition. It is worth the efforts and hard work along the way.